Website

Hymaïa

Hymaïa is a Data & AI consulting firm that supports companies throughout their projects, from strategic framing to production. With a strong product and tech culture, the company also stands out for its training activities and a busy calendar of events.

The website had to reflect this variety while staying clear, structured and fast.

Deliverables

Webflow website

SEO optimization

UX reports and insights (Hotjar & GA)

Stack

Webflow

Google Analytics

Google Tag Manager

Hotjar

Challenges

The existing site had a sound foundation but lacked overall consistency, both visually and functionally.

Throughout my work-study program, my goals were to:

  • Structure the style guide in Webflow
  • Improve on-page SEO to boost the site’s visibility.
  • Clarify how the offers (consulting, training) are presented to improve conversions
  • Showcase the many editorial pieces (articles, videos, podcasts) and link them better together.

Solutions

  • Rebuilt the site with the Client-First framework to make it easier to scale and maintain.
  • Full on-page SEO optimization
  • Redesigned key pages around a rethought information architecture
  • Performance and traffic analysis with Google Analytics and Hotjar